[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]Welcome to the first of our email inspiration series! Over the coming months we are going to give you inspiration about types of emails you can include in your email marketing campaigns. To kick things off, we're starting...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]Do you have Google Analytics set up for your website? Why not set it up for your newsletters too! This is a great opportunity to find out how many of your customers access your site via the links...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]As an email marketer, you need to be careful when you are accepting new opt-ins as well as cleaning up your subscribers list. Many have blindly dismissed dots, but this can be a mistake. Depending on the email...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]The winter holiday season is the time of the year when people are looking to find great deals online and offline for everyone on their shopping list. As an email marketer, it’s that time of the year when...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]Many have more than one email account, but only a few know about “Plus Addressing.” Plus Addressing allows you to create different front-end emails using the plus (+) sign. This trick essentially allows you to create an unlimited...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]Your emails are most likely ending up in the promotions tab of Gmail accounts. This means that your emails get delivered to a location with masses of other promotional emails, which can lower the opening rates of your...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]Emojis: some may see them as a fad and a marketing no-go, but we happen to think otherwise. Following the latest iOS 11 update, we now have access to Emoji 5.0! With hundreds of new Emoji options available...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][icon_list_item icon="fa-eye" icon_type="circle" title_font_weight="700" icon_size="medium" icon_color="#ffffff" icon_background_color="#36af44" title="The eye-catcher " title_color="#6b6b6b" title_size="30"][vc_empty_space][vc_column_text]All gifs are eye-catching, but it can be super effective to use one prominent gif as the central feature of your newsletter. In the example below from...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][icon_list_item icon="fa-clock-o" icon_type="circle" title_font_weight="700" icon_size="medium" icon_color="#ffffff" icon_background_color="#36af44" title="The countdown" title_color="#6b6b6b" title_size="30"][vc_empty_space][vc_column_text]A countdown gif is great if you want to create a sense of urgency within your email. You could try this out if you have a sale on...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]In a world where email marketing has become the new norm, it is inevitable that there will be many people overwhelmed with receiving so much content and will eventually make the decision to unsubscribe. Here are some approaches...