Black Friday and Cyber Monday are just around the corner! With just a month to go, now is the perfect time to start thinking about your sales-sational email campaigns. The team at Mail Designer 35 News want to share their best tips for super successful sales campaigns to help you along the way.

1. Be prepared to start early

Customers will be spoilt for choice when it comes to opening up their email inboxes on Black Friday. Almost every company will be aiming to showcase their offers so it will be hard for you to stand out against hundreds of competitors. Our advice? Start early. Think of your Black Friday campaign as a series of emails leading up to the final event. Once your customers start to notice you, you’ll definitely be on their radar on the big day. Try teasing at some of your planned offers to keep things interesting.

2. It's all about mobiles

The majority of us do everything on our phones these days. It’s quick, it’s simple and it’s easily accessible. For this reason, it is crucial that your email designs are optimized for mobile view. Luckily for you guys, Mail Designer 365 has some great features for responsive design. Check out the wide range of mobile previews to see how your design will look on the latest device, and independently edit using the smartphone view to create exclusive content for your mobile users.

3. GIF-tastic graphics and animations

You guys know how much the Mail Designer 365 news team loves a good GIF! There is an array of sales content available in the Mail Designer 365 content library, ready and waiting for you to create dazzling designs. Our personal favorite for Black Friday is this customizable percentage GIF. This will draw your readers straight to the featured offer. Simply drag and drop from the sidebar into your design and customise colors, numbers and more!

4. Be unique

The key secret behind every successful sales campaign is originality. Millions of sales emails get sent out every year and in order to get noticed, you have to think outside of the box. With a great sales concept and a standout design you’ll be ready to go. In Mail Designer 365 there’s no limit to your creativity. Get inspired by some of our favorite campaigns from previous years.

This example from Ryanair is unique in that it focuses on a whole week of sales, rather than just one day. What a great way of thanking your customers!

The sense of mystery in this email from Forever 21 is the perfect way of drawing customers in. Who can resist a surprise discount? We definitely can’t!

Fat Face show that Black Friday is not all about making a profit. This heartwarming campaign is a lovely example of giving back to the community at Thanksgiving.