All gifs are eye-catching, but it can be super effective to use one prominent gif as the central feature of your newsletter. In the example below from Selfridges, the gif does a great job of drawing attention to the products they are trying to promote. Try a gif to create a quick and attention-grabbing showcase of your products. Don’t forget to also add some text to the page, as some email providers may not support gifs!

Inserting a gif with Mail Designer 365 is really straightforward. Simply drag and drop your gif into an image layout block just as you would with a regular image!