A countdown gif is great if you want to create a sense of urgency within your email. You could try this out if you have a sale on or if you are pointing your readers towards an upcoming event. We find this example from Kohl’s to be a really cool and creative way to create a sense of urgency surrounding a sale. You can try it out yourself with a clock, timer, falling numbers, or anything else which comes to mind. The main thing is that it’s guaranteed to get your customers clicking!