The main purpose of your email is to clearly and concisely communicate specific information to your customers. One thing which makes this process easier is having an easy to navigate design layout which they are familiar with. This looks good and well organized, and also simplifies the process for readers, making it easier for them to reach your planned call-to-action (e.g. buying your latest product.)
An over-complicated or inconsistent layout has a negative effect on readers, as it distorts the message of your email, making it difficult to understand. If your design’s layout is consistently on point, customers will subconsciously associate this with your brand, and they will also know exactly what to expect when you email them in the future. With help from Mail Designer 365’s ready made layout blocks feature, you can build the perfect email layout for your brand and then save it to use again and again for super consistent designs.
Drag a layout block into the “Contents” > “Ready-made Layout Blocks” menu, where you will be able to find it again at any time under “My Instant Blocks”. Tip: To save layout block combinations, hold down the cmd or Shift key while you select blocks to group together and then drag to the sidebar menu.