In the run up to Thanksgiving, Black Friday, and Cyber Monday, it is easy for businesses and customers alike to get caught up in the frenzy of consumerism. Which is why 6 years ago, the folks over at the Belfer Center for Innovation and Social Impact came up with a brand new concept: #GivingTuesday. It’s no secret that social media has the power to make incredible things happen – remember how the ALS ice bucket challenge raised $115 million in 2014? Giving Tuesday is all about brands using their various social media platforms to encourage others to give back. Here’s what you can do to join the movement this year on November 28th.