Adored by some and despised by others, nobody can deny that Valentine’s Day is one of the biggest talking points of the year. No matter what your feelings are towards it, there’s no doubt that the 14th February poses a great marketing opportunity to businesses of all shapes and sizes. The big day is just around the corner, and without further ado, here are our top tips for perfect Valentine’s Day email campaigns!

Stay on theme with Valentine's Day imagery

What comes to mind when you think of Valentine’s Day? Pink hearts, red roses, and a general tendency to make everything extra-romantic? All of these things should give you plenty of inspiration for your Valentine’s designs. If you want to promote your business to loved-up customers, the best way of doing so is by making your designs as striking as possible and using a lot of Valentine’s Day imagery. Our Pinterest board should also provide you with some more ideas for super sweet designs. Remember to include plenty of reds, pinks, and whites for the ultimate romantic feeling.

Fonts for your romantic designs

What would this post be without a list of seasonal fonts you can use in your designs? 😉 Keeping with tradition, we’ve found 6 lovely fonts you can use to add a bit of romance to your email designs. Stay tuned, one of these will be chosen as our featured font for Valentine’s Day!

Get your product or service noticed

Make sure you take this opportunity to capitalize on the fact that so many of your customers will be looking for the perfect gift or date idea this Valentine’s Day. If your business sells gift-worthy products, why not make a useful gift guide to provide your readers with helpful suggestions on what to buy that special someone? Remember, it doesn’t hurt to think outside of the box when it comes to gifts. If you sell something other than the traditional flowers, chocolate or jewellery, don’t panic! A unique gift might be exactly what your readers have been looking for. Similarly, don’t feel left out if you are a service provider. Aside from the obvious restaurant and cinema dates, there’s a huge market for couples looking to try new things together. Why not market your outdoor activities center as the perfect location for an alternative date? Poetry slam or quiz evening coming up? Attract couples to your audience by putting on a romantic spin. All it takes is a little creativity, and almost any business can get involved this Valentine’s Day!

Remember love comes in all shapes and sizes

It’s easy to get caught up in the romantic, couples-oriented aspect of Valentine’s Day, but it’s not just romantic love which is being celebrated; Valentine’s Day is about love in all forms. By marketing exclusively to couples, you may be excluding a large chunk of your target audience. Friendship, family, and self-love are all great reasons to celebrate, and your single readers will definitely appreciate you going the extra mile to include them. We love this design from Rent The Runway for focusing on the importance of friendship and loving yourself too!

We hope you are feeling inspired and ready to create amazing Valentine’s Day designs with Mail Designer 365! We’re always interested in seeing what you create with Mail Designer. If you have a design you’re especially proud of, why not share it with us? Send your awesome designs to us via this link for a chance to be featured on Mail Designer 365 News!