Don’t forget to check the mobile view! It is very easy to make a small yet crucial change in your desktop and automatically assume it looks the same for a mobile device. Take full advantage of Mail Designer’s multiple view settings and customize your newsletters to suit all kinds of devices. You can also send yourself a test email and view it on your mobile to gain the full mobile experience of your newsletter.
Short and sweet: Smartphones have less space than a desktop or a tablet so you need to refine your newsletters because readers will not want to keep scrolling and scrolling. We recommend keeping your emails relatively short and only adding in the most important information.For a better idea of space, you can use the Mail Designer 365 preview tool to see how your newsletter will look on various mobile devices.
Tip: Users now have access to brand new mobile devices including iPhone 8, iPhone 8 Plus and the iPhone X!
A picture speaks 1000 words: Use images to your advantage. Images work great as eye-catchers for your newsletter and particularly for the mobile version it is a good idea to add images so your customers don’t have to read too much text. You can also try adding a gif or an animation to make things more interesting. Make sure not to overload your emails with this kind of content, as they could become difficult to load.
Bigger, better buttons: With almost all phones today being touchscreen it is super effective to add a touchscreen-friendly button into your email which takes readers straight to your site. Feel free to make these buttons big, bold and beautiful so that they stand out. We would also recommend inserting them fairly central to the message so that it doesn’t take a lot of scrolling to notice them.
Snappy subjects: This applies to all forms of newsletter, but in particular, mobile readers are often in a rush to check their messages while on the go. Make your subject lines short, snappy and straight to the point so that your readers are motivated to click open and read your newsletter.