Get personal with customers
Personalizing your emails is a lovely way to let customers feel special and appreciated. Start off your message with an endearing personalized greeting to your customer and try to create focus groups to make the message relevant to your target reader. Nobody likes to feel like part of a huge list of subscribers. If you take the time to make your customers feel valued, they are likely to show much more interest in your emails and, in turn, your website. You can even use the subject line optimization tool in Mail Designer 365 to create an individual subject based on the customer. The more creative, the better!