It’s beginning to look a lot like… holiday marketing time! So you’ve just enjoyed Thanksgiving and gotten through the mayhem of Black Friday and Cyber Monday, and now it’s time to start sending out your holiday email campaigns! To make things easier for you, the team here at Mail Designer 365 News have rounded up our best secrets, tips and advice for magical holiday marketing.

Holiday marketing tips

Create a sense of urgency

The holidays can be a stressful and busy time for shoppers, so be careful when addressing this point. It is always important for you to create a sense of urgency to encourage your readers to visit your site or store; however, too much pressure to click will likely just annoy them. Be savvy – building up a subtle sense of urgency is the perfect way to push your customers towards the sale without coming across as forceful or aggressive. This example from Ben Sherman is a subtle hint for customers to start making purchases at the same time as coming across as a friendly reminder. Your subscribers will definitely appreciate an email with a friendly and helpful tone amongst the sea of loud emails pushing them to buy.

Make a gift guide

Make life easier for your customers by providing them with a useful gift guide. This is a thoughtful touch and makes your business stand out from the crowd. Point out some of your best products and make sure to link directly to the product pages so busy customers can quickly complete the purchase. Here are some ideas for categories to include in your gift guides: stocking fillers under $10, gifts for her, gifts for him, gifts for kids. Making a standout gift guide is a great way to make the stressful holiday shopping process massively easier for your customers! Check out this example we made in Mail Designer 365.

Use social media to your advantage

At the time of year when customers are being bombarded with emails about holiday sales and discounts, stand out from the crowd by launching an innovative and effective social media campaign. Use Twitter to alert subscribers about new and upcoming offers, use Instagram to post photos of your store’s decorations or your limited edition festive products. Go the extra mile and create a Facebook giveaway – reward a special customer with a festive hamper or gift voucher and watch your subscriber count soar! Most importantly, don’t forget to wish your followers “happy holidays” on your social media platforms!

Use a festive color scheme and a fun design

This is the perfect time of the year for being extra fun and creative in your email designs. Mail Designer 365 provides you with an endless amount of resources to take your festive designs to the next level. Use the color tool to apply a jolly shade of red or a crisp green tone. We’ve added some hex color codes below which you can apply to your design for a touch of festive cheer! Need more inspiration? Explore our Unsplash collection for beautiful holiday-themed images which you can use as a bold background, or a striking central image. We also have an array of webfonts you can use to add a sprinkle of Christmas magic (click here for more festive font inspiration!) Use this opportunity to add fun and festive GIFs, graphics and more; stay tuned for more seasonal design advice over the next few weeks!

Try out these holiday marketing tips for an extra festive campaign this winter and watch your sales soar! Mail Designer 365 wishes you all a very happy and productive holiday season. 🎄☃️💙