Spring is almost upon us, and, quite frankly, the Mail Designer 365 News team can’t wait for the sun to start shining again. But what does this seasonal change mean for your email marketing campaigns? Spring hosts some of the most important dates in the email marketing calendar: St. Patrick’s Day, Easter, Mother’s Day, and many more national holidays depending on where you’re located. Here are some of our top tips on making your emails bloom this spring.

Make the most of every marketing opportunity

As we just mentioned, spring hosts an array of different holidays and special occasions; all of which you can use as a theme for your marketing campaigns. With St. Patrick’s Day coming up this Saturday (17th March) you can get started right away and use our guide to help you out! Easter and Mother’s Day are also two very special days which you can use to send out to your customers. Give back to mothers across the world by offering them a discount or free gift, or celebrate Easter with a special event or a themed sale. With so much going on, there’s plenty of opportunity! You can’t think of a suitable promotion for your business? Even a simple email greeting will suffice to show your subscribers how much you care.

Give floral fonts a go

Spring is synonymous with new life and color. This is why a lighter, floral theme is often very popular in many designs at this time of the year. In terms of fonts, we have selected a few web fonts from Mail Designer 365’s selection which you can use to add more of a springtime feeling to your email design. Try out these fonts for headlines, CTAs, and more.

Use Unsplash to find spring-themed images

With the help of our Unsplash collection, you can create standout designs with a clear spring theme and demonstrate that you are current and up to date with seasonal trends. We’ve recently added some new images to our curated collection which you can simply drag and drop from the app menu into your design. Looking for a specific spring image? No problem! Use the search tool to find a license-free stock photo fitting to any theme. Make sure to stay tuned, as we’ll be choosing our featured Unsplash image this week and, of course, the theme is spring!

Consider your color scheme

We recently spoke about the importance of seasonal color schemes, and in Spring, you can start to have a bit more fun with the colors in your designs. Pastel tones are perfect for spring designs and make great transitional colors to get your customers used to the warmer weather and vibrant feel of┬ásummer. In our spring-themed Pinterest board you can see real life examples of how businesses use a spring color palette in their email designs. Some of the results are amazing! We’ve picked out even more colors for you to try out in your designs based on the different holidays of the season. Think gold and green for St. Patrick’s Day, pastel yellow and pale eggshell blue for Easter, and pretty pinks and lilacs for Mother’s Day.

We hope you’ve found these tips for spring-themed designs useful! Have fun being creative with Mail Designer 365. Until next time!

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Marketing